Seven Wonders of Japanese on Payment and cash 5

point royalty is as much as cash

Hello everyone!
In Japan, there is a period during which a several Public Holidays, so called, “Golden Week” are concentrated. This is in the first week of May, now!!
Since the combination of the day of the week and Public Holidays changes every year, the holidays are not the same, it is surprisingly inconvenient if we work with overseas people.
However, since Japanese acquisition rates of paid holidays are roughly half compared with other developed countries, we are looking forward to this Golden Week to rest with friends or family.
So, on the highways, traffic jams often occur 50 km at the peak !!

Well, “Seven Wonders of Japanese series” also entered fifth.

Recently, many foreign financial services companies have expanded their business in Japan, so I think that many people know this. Japanese generally like points more than coupons.
According to a survey by Nomura Research Institute, “The annual amount of points issued in Japan is about 1 trillion yen”. So the population of Japan is about 100 million people (shopping can be done alone), I think that it can be regarded roughly as it is. Then, people get points of about 10,000 yen per a Japanese for a year.
(Please refer to the website, sorry in Japanese )











Currently, in Japan,even if you deposit Japanese yens at a bank, you can get auite little interest.
So if you think that it is the same economic effect as leaving 1 million yen and getting a 1% interest rate, it is may be quite commonplace that Japanese think much of points as much as cash.

Cashless vs Points

However, this point royalty has aspects where cashless progress does not advance.
There are a several point alliances in Japan, but in order to get more points effectively, it is relatively advantageous to use credit card issued by the alliance company or cash. However, it is practically impossible to do all shopping only at retail stores belonging to a specific point alliance, and if you seek for that, it is highly likely that shopping will be expensive as a result.

1. In order to gather different points more effectively, eventually the probability of using cash increases.
2. If you are using a credit card issued by a specific alliance group to collect specific points, using the credit card at a shop which doesn’t belong to the alliance will result in cash payment because you do not feel much benefit there.
3. In order to put a lot of point cards in your wallet, there is no space to physically put credit cards and debit cards.

Finally, cash is the best?

And those who waste money after being made a fool of by the point alliance, such as the advertisement “Now Point is 50 times!”, increases distrust of credit card issued by the point alliance company. Then, he or she finally results in denying all credit cards. Sometimes we reach this conclusion.

So, there are many sites on the Web in Japanese “How to manage households better”, but in general, the use of credit cards is treated negatively in many cases.
Generally,I think that the feeling of using money gets less at card transactions than using cash. it is the same as anywhere in the world.
But in Japan, furthermore, saving unnecessary shopping in order to get more points is one of important issues for households, then, credit cards are regarded as Devil in this regard.

I think that such thinking way can be said because many Japanese have the concept of “to save money as much as possible”
The concept of “increase investment and increase assets” is less thinking way in Japan.

To be continued


大学卒業後、官僚として働く。NYに遊びに行った時、ウォール街をぶらついていた時の軽い閃きから、公認会計士を目指そうと思い立ち、心機一転、電卓も使えないのに公認会計士試験の勉強を始める。 1年後無事合格するも、当時は公認会計士は大変な人余り状態、かなり苦労をして中堅監査法人に就職・・・。 しかし、仕事と上司には恵まれ、株式公開準備業務、国際部の立ち上げなど貴重な体験を経て、図らずとも独立。その後、事業会社のCFOや社外役員などを経験し、ブランドプリペイドカード発行事業を手掛けるなど、涙と笑いに包まれた経験を続ける。時々、当初の思惑と現実のギャップに日々苦闘と笑いを繰り返す毎日を過ごしている。 In English

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